Star Baby Enterprises
The creative who decided to become her own best case study
Team of 1
running the whole operation
Determined
to get discovered this year, with Obvious in her back pocket
“Having Obvious to be my buddy, my operations manager, my line producer, my storyboard artist — and then also my business plan secret weapon.”
Jordan Elizabeth Gelber Founder, CEO & Content Creator, Star Baby Enterprises
The challenge
Everything in one place
Before Obvious, the organizational reality of running Star Baby looked like thousands of Google Drive links, permissions to manage, shared settings to keep straight across every project and every collaborator. The ideas were never the problem. Finding them — and building on them — was.
“I need help compartmentalizing. I need help staying organized. I like having everything in one place — and that might be the simplest part of Obvious, but to me it’s the most useful part. The fact that I don’t have to navigate through 6,000 Google Drive links and make sure everyone is shared and everyone’s managed settings.”
The solution
A full team in one workspace
What Obvious gave her wasn’t a feature. It was the feeling of having a full team without having to assemble one.
“Having Obvious to be my buddy, my operations manager, my line producer, my storyboard artist — and then also my business plan secret weapon. Having all that was really helpful, because I was really isolating myself to kind of incubate and rebuild.”
The plan is built on everything she already knows — the brand strategy, the content instincts, the relationships, the two decades of understanding how creative careers actually work. And it’s built with Obvious in her back pocket. “The only way I’m really able to do a lot of that is having the support of something like Obvious to help me navigate that.”
The decision
Her own best case study
There’s a moment in the video where Jordan pauses before saying the next thing — almost like she’s about to say something she hasn’t said out loud to many people yet.
“I haven’t really claimed this publicly.” What she claims: a decision made at the end of last year. She is determined to get discovered this year. Not hoping. Not waiting. Determined. “I want to turn it on myself and be the best case study for myself.”
“Now I know exactly what I want. I know I have ways to achieve it, and I have the experience to back that up — and a tool to amplify all the skillsets that I have and then provide me with more skillsets.”
The chaos is still there. That’s not really the point. The point is having somewhere to put it, and a clear direction to aim it. “You can do multiple things. You just have to stay focused and have a solution that’s keeping you streamlined.”
