
Allied Cloud
How Allied Cloud cut 12 days of client work down to minutes
12 days → min
data transformation time
$18K/mo
saved in client labor costs
“Passing files is really annoying and there was no other efficient way to do it. Now there is.”
Jeff Hancock Founder & CEO, Allied Cloud, Allied Cloud
The challenge
The work before Obvious
Jeff Hancock built Allied Cloud around a specific kind of frustration. NetSuite implementations are supposed to make businesses run better — cleaner data, faster processes, less manual work. But the implementation itself? That part was still brutally manual. Migrating legacy systems to NetSuite meant transforming enormous amounts of data by hand, passing files back and forth between teams, and hoping nothing got lost in the transfer.
Data transformation is at the core of what Allied Cloud does. Every NetSuite migration involves taking a client's existing data — often years of it, across multiple systems — and reshaping it to fit the new platform. For one client, the manual process had become a monthly fixture: four people, 12 days of work, $18,000 in labor costs — every single month — just to handle routine data entry. The work was accurate. It was also completely unsustainable.
The solution
What changed
Francisca Severino Díaz, Allied Cloud's Data Transformation Lead, found Obvious and sent Jeff a Slack message with a link. He clicked it and his reaction was immediate. "Bam. There we go. That's what I'm talking about. AI-assisted data transformation."
They built a template, set up the rules, and ran it. Twelve months of client data processed in roughly two to three hours. The same work that used to take a team of four nearly two weeks now ran in minutes. Jeff asked the client to calculate what they were saving. She pulled out a calculator. "She goes: well, looks like we have four people, it's about 12 days, and it's about $18,000 a month. I said, are you sure? She said, yeah. She goes: that's the most important part — we're going to save 12 days."
What Fran noticed was something else entirely. "It used to take us hours. Now it can take us minutes — and it allows us to connect with clients more directly, because you can build up that relationship." When the data work stops consuming the day, the conversation with the client changes. Problems get surfaced earlier. Solutions come faster.
The result
The bigger picture
Jeff's goal isn't incremental improvement. He wants Allied Cloud to save its clients $1 billion in 2026. "It seems crazy," he says. "But it's actually possible."
The logic is straightforward: stop doing the work that doesn't require a human. Free people up to focus on what they were actually hired to do — solving problems, building relationships, improving the business. Let Obvious handle the rest.
For Fran, the shift is simpler than that. "It's not rocket science. You don't need to be a software engineer. It feels cool." "It took me time to find you guys," she says. "But I'm glad I did."

