Cookie Policy
Last Updated: February 26, 2026 · Effective: March 10, 2026
This Cookie Policy explains what cookies and similar tracking technologies are used on obvious.ai and app.obvious.ai, who sets them, what they do, and how you can control them.
When you first visit our site, a cookie consent banner gives you the option to accept, decline, or customize which categories of cookies are set. You can update your preferences at any time using the Cookie Preferences link in the footer of any page.
What Are Cookies
Cookies are small text files placed on your device by a website when you visit it. They help the site remember information about your visit — such as your login session or your consent choices — and can be read on future visits. Similar technologies include pixels (tiny invisible images used to confirm a page or email was opened), local storage, and fingerprinting scripts.
Categories of Cookies We Use
1. Strictly Necessary
These cookies are required for the platform to function. They cannot be disabled. They do not collect information used for marketing.
| Service | Provider | Purpose | Cookie Duration |
|---|---|---|---|
| Session authentication | Obvious, Inc. | Keeps you logged in to app.obvious.ai | Session / 30 days |
| CSRF protection | Obvious, Inc. | Prevents cross-site request forgery attacks | Session |
| Cookie consent record | Iubenda | Stores your cookie consent choices | 12 months |
| Load balancing | Amazon Web Services | Routes traffic to available servers | Session |
2. Analytics
These cookies help us understand how visitors use our site. The data is used to improve the platform. None of this data is used for advertising.
| Service | Provider | Purpose | Cookie / Data Collected | Duration | Privacy Policy |
|---|---|---|---|---|---|
| Google Analytics 4 | Google LLC | Measures traffic, user sessions, page views, and events across obvious.ai and app.obvious.ai | _ga, _ga_* — anonymous client ID, session data | 2 years / 24 hours | Link |
| Fathom Analytics | Fathom Metrics Inc. | Cookieless, GDPR-compliant traffic analytics — no personal data collected | No cookies — IP address processed anonymously | N/A | Link |
Note: Fathom Analytics does not use cookies and does not collect personally identifiable information. It does not require consent under GDPR or CCPA. We include it here for full transparency.
3. Marketing & Advertising
These cookies are set by advertising platforms to measure whether visitors who saw our ads went on to sign up or take other actions on our site. On obvious.ai marketing site pages, these tags are used for general marketing and advertising purposes. Within app.obvious.ai, these tags are limited to the post-signup onboarding confirmation page only (not general product usage) for conversion measurement. They may also be used by those platforms to build audience profiles and serve you relevant ads across the web. These cookies require your consent.
Note: The /signup page is not instrumented with advertising tags.
| Service | Provider | Purpose | Cookie / Data Collected | Duration | Privacy Policy |
|---|---|---|---|---|---|
| Google Ads | Google LLC | Conversion tracking — measures signups from Google Search and YouTube campaigns | _gcl_*, _gcldc — click ID, conversion event | 90 days | Link |
| Meta Pixel | Meta Platforms, Inc. | Conversion tracking and retargeting for Facebook and Instagram campaigns | _fbp, _fbc — browser ID, click ID | 90 days / 90 days | Link |
| LinkedIn Insight Tag | LinkedIn Ireland Unlimited Company | Conversion tracking and retargeting for LinkedIn campaigns | li_fat_id, bcookie, bscookie | 30 days / 2 years | Link |
| Reddit Pixel | Reddit, Inc. | Conversion tracking for Reddit ad campaigns | _rdt_uuid | 90 days | Link |
| X (Twitter) Pixel | X Corp. | Conversion tracking for X ad campaigns | _twitter_sess, personalization_id | Session / 2 years | Link |
| TikTok Pixel | TikTok Technology Limited | Conversion tracking for TikTok ad campaigns | _ttp, tt_pixel_session_index | 13 months / Session | Link |
4. Functional
These cookies enable optional features and a better user experience. They are not required for the platform to work and may be declined.
| Service | Provider | Purpose | Cookie / Data Collected | Duration | Privacy Policy |
|---|---|---|---|---|---|
| Appcues | Appcues, Inc. | In-app onboarding tours, tooltips, and product walkthroughs on app.obvious.ai | appcues_* — user ID, tour completion state | 1 year | Link |
| HubSpot | HubSpot, Inc. | Marketing email tracking, form submissions, and contact management | hubspotutk, __hssc, __hssrc, __hstc | 13 months / 30 min / Session / 13 months | Link |
| Framer | Framer B.V. | Website performance events for our site builder | framer-* | Session | Link |
Cookies Set by Third Parties
Some cookies are set directly by third-party platforms (not by Obvious). Declining marketing cookies in our banner will block these where technically possible, but some third parties may still collect data through other means when you interact with embedded content (such as a YouTube video or LinkedIn share button). We recommend reviewing each provider’s privacy policy for full details.
How to Manage Your Cookie Preferences
On our site: Use the Cookie Preferences link in the footer to open the consent manager at any time. You can accept or withdraw consent by category.
In your browser: You can block or delete cookies through your browser’s settings. This may affect the functionality of the platform.
| Browser | Cookie Settings |
|---|---|
| Chrome | Settings → Privacy and Security → Cookies |
| Safari | Preferences → Privacy |
| Firefox | Options → Privacy & Security |
| Edge | Settings → Privacy, Search, and Services |
Opt-out links for specific services:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Meta (Facebook/Instagram) ad preferences: facebook.com/adpreferences
- LinkedIn opt-out: linkedin.com/psettings/guest-controls
- Digital Advertising Alliance (broad opt-out): optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
Do Not Sell or Share (California Residents)
California residents may opt out of the sharing of personal information through cookies for cross-context behavioral advertising by clicking “Do Not Sell or Share My Personal Information” in our website footer or emailing compliance@obvious.ai.
Iubenda Consent Management
Obvious uses Iubenda to manage cookie consent. Iubenda’s consent banner collects and stores your consent choices in a cookie (iubenda_cs_preferences) for 12 months. This cookie is strictly necessary and cannot be declined — without it, we cannot remember that you opted out. Iubenda’s own privacy policy is available at iubenda.com/privacy-policy.
Changes to This Cookie Policy
We update this policy when we add or remove tracking services. The “Last Updated” date at the top of this page reflects the most recent revision. Material changes (such as adding a new advertising platform) will be communicated via the consent banner on your next visit.
Contact
Questions about this Cookie Policy or our use of tracking technologies: compliance@obvious.ai
For your full privacy rights and how to exercise them, see our Privacy Policy and Notice at Collection.