Product Analytics Team Direction Template
Define your analytics team's strategic pillars, codify non-goals, and write the operating principles document that stops your team from being treated as a service desk.
About this template
Analytics teams that operate without a public direction document get treated as a service desk. This template gives analytics leads and heads of data the structure to define their strategic pillars, codify what they will and won't do, and create the document their team can point to when stakeholders ask "why are you working on that instead of my request?"\n\nThe Pillars & Initiatives sheet tracks every initiative by status — including the Deprioritized — Explicitly Out of Scope category that stops the same requests from returning quarterly. The Operating Principles sheet captures We Do / We Don't examples for each principle. The Initiative Pipeline kanban makes status visible to leadership before every QBR.\n\nBuilt for analytics leads, heads of data, and VPs of analytics who want to move their team from reactive service function to proactive strategic partner.