PMM Take-Home Exercise Kit

Hiring a great Product Marketing Manager starts before the interview loop. This kit gives you the take-home exercise framework, evaluation rubric, and submission guidelines that Spendesk used to assess PMM candidates for community and lifecycle roles. Three sheets: Exercise Prompts (the actual tasks candidates complete), Submission Tracker (pipeline management with scoring), and Evaluation Rubric (criteria with what-good-looks-like definitions). Kanban view for pipeline management. Designed for VP Marketing, Head of PMM, or senior hiring managers evaluating candidates on real work — not polished interviews. The core premise: a well-structured take-home surfaces whether candidates can actually do the job, not whether they interview well.