PLG Growth Process Map

Most PLG playbooks describe what product-led growth is. This one maps what it looks like in practice — from the first acquisition touch through activation, expansion, and the self-serve revenue motions that reduce CAC over time. The Process Map tracks each PLG motion: free trial, freemium, viral loop, product-qualified lead handoff. The Metrics Sheet measures each stage against the benchmarks that signal your PLG motion is working versus just growing slowly. Built for growth leads and PLG PMs at B2B SaaS companies building or auditing their product-led growth engine.