Activation Optimization
Onboarding Activation Sprint
For PMs who know their onboarding could be better — but have never had the structure to prove it. The Onboarding Activation Sprint turns activation data into a prioritized hypothesis backlog, tracks every experiment from evidence through learning, and makes the connection between onboarding fixes and activation metrics explicit. Built from the process used at Golioth to raise 7-day device activation from 52% to 75%. Includes a 14-hypothesis sample dataset, Kanban pipeline view, and a 6-step sprint workflow. Best for product managers at technical B2B SaaS companies (Series A–C) where activation data exists but has never been organized into an improvement project.
