JTBD vs User Stories vs Use Cases

Stop choosing randomly between JTBD, user stories, and use cases. This template provides a clear selection guide matching each framework to its highest-leverage context — with all three applied to the same product scenario (expense submission) so you see the real differences. Two sheets: Framework Comparison Matrix with same-scenario examples; Framework Selection Guide for quick trigger-to-framework lookup. Includes a reference document with a 1-page selection guide. Built from Deepika Mallyk's 7-year progression at Eightfold.ai.