ICP Interview Guide

End ICP debates with evidence from existing users. This template structures qualitative research campaigns with existing users to answer the three ICP questions: how do they land, how do they expand, and how do they convert — in the exact words they use. Three sheets: Interview Log captures verbatim responses with ICP signal classification; Insight Patterns groups high-frequency themes; ICP Strawman synthesizes validated segments with confidence levels. Built from Grain's ICP research methodology. Research tool, not a hiring tool.