GTM Feature Launch Strategy Template

A launch is only as good as the plan behind it. Most launches fail not from poor execution but from misaligned strategy — every function running a different version of the plan. This template builds the shared document: launch category classification (C1 New Market Expansion, C2 Expands Existing Market, C3 Product Optimization, C4 Retention), phased rollout planning across Closed Beta through Enterprise GA, and buyer-specific messaging framework. Built from Zoe Black's Vimeo Interactive Video GTM strategy. The launch category classification is the distinctive element — it forces the decision on resource investment before any execution begins.