Data & Analytics Teams

Growth Hypothesis Testing Framework

Stop running experiments that teach you nothing. This framework moves from tangible ideas to structured hypotheses using a simplified RICE prioritization (1-3 scale) designed for growth speed, then logs every test and result so learnings compound. Three sheets: Test Ideas with RICE scoring; Hypotheses with if-then format and success criteria; Learnings Log for results and next test recommendations. Two kanban views for idea triage and test pipeline. Built from Recolta's growth testing methodology.

Growth Hypothesis Testing Framework
Growth Hypothesis Testing Framework | Obvious Templates