Data & Analytics Teams

Growth Hypothesis Testing Framework

Stop running experiments that teach you nothing. This framework moves from tangible ideas to structured hypotheses using a simplified RICE prioritization (1-3 scale) designed for growth speed, then logs every test and result so learnings compound. Three sheets: Test Ideas with RICE scoring; Hypotheses with if-then format and success criteria; Learnings Log for results and next test recommendations. Two kanban views for idea triage and test pipeline. Built from Recolta's growth testing methodology.

Growth Hypothesis Testing Framework