Growth Experiment Development Process

Most growth teams don't fail for lack of ideas. They fail because four people have four definitions of 'ready to build' — and by the time that surfaces, the sprint is blown and the success metric was never defined. This template operationalizes the experiment development lifecycle from Discovery through Analysis. Every experiment moves through seven phases with explicit entry criteria and a Phase Checklist that enforces required inputs before advancing. Built on Japna Sethi's growth process at Productboard.