Funnel Optimisation Playbook

Most funnel audits identify the leaky stage without producing a prioritized fix list. This playbook structures the full funnel optimization process: measure the baseline, hypothesize the highest-leverage interventions, sequence the experiments, track results by stage, and build the institutional memory that survives team changes. The Funnel Map shows conversion rates at every stage. The Experiment Backlog prioritizes interventions by expected impact and confidence. Built for growth leads and PMs at B2B SaaS companies running structured funnel improvement programs.