Funnel Analysis Feedback Report

When your funnel drops and the quantitative data doesn't explain why, customer language does. This template gives growth PMs and product analysts a structured process for running outreach-to-insight qualitative research on funnel drop-offs — from targeted sampling through response categorization to a three-theme executive summary. Three sheets: Response Log captures verbatim feedback with theme classification; Theme Summary identifies high-frequency patterns and delta vs. prior period; Investigation Log maintains the full analytical chain. Two kanban views for response triage and theme prioritization.