Feature Gap Analysis Template

Every roadmap debate that goes in circles is really a data debate. This template ends it. Scope your competitive set, weight each feature by strategic importance and deal-loss data, score your product and each competitor on a 0–5 scale, then calculate the gap. High strategic weight plus a significant competitor lead equals Close Gap — High Priority. Low strategic weight regardless of gap equals Deprioritize. What's inside: a Feature Comparison Matrix that scores 20 features across 4 competitors with module categorization, gap scores, and priority assignments. A Competitor Profiles sheet tiered into Direct, Adjacent, and Emerging. A Feature Priority Board kanban organized by priority status. And a 7-step task that walks your team from scope definition to stakeholder-ready output. Built for B2B SaaS product teams running quarterly planning, competitive reviews, or feature prioritization sprints.