Experiment Design

Experiment Launch Checklist

For growth teams that have been burned by corrupted experiments, undefined success metrics, or compliance gaps. The Experiment Launch Checklist is a pre-launch quality gate that every experiment must pass before going live — covering hypothesis clarity, statistical design, QA sign-off, edge case documentation, and regulatory review. Built from Alexey Komissarouk's process at MasterClass. Includes a Postmortem Log that turns your team's historical failure modes into custom checklist items — making it company-specific rather than generic. Includes 16 sample experiments and a 5-entry postmortem log capturing real failure modes. Best for growth PMs, growth engineers, and experimentation leads at Series B–D companies running 10+ experiments per quarter.

Experiment Launch Checklist