Email Nurture Sequence Planner

Most email nurture sequences are built backward — marketers pick the send dates, then write backwards to justify the cadence. This template builds the sequence forward: start with the audience's decision journey, map the emails to each stage, define the trigger conditions and delays, and track performance at the sequence level. Covers welcome, educational, trial, re-engagement, and sales-qualified trigger flows. Built for demand gen managers and marketing ops leads at B2B SaaS companies running lifecycle email programs.