Competitive Intelligence Tracker

Product marketers at Series A–C B2B SaaS companies spend more time scrambling after competitive losses than building proactive intelligence. When a rep asks ‘what do we say about Armatura?’ and the answer is a three-month-old Google Doc, deals are at risk. The Competitive Intelligence Research Tracker gives go-to-market teams a tiered tracking system (Tier 1 for your top threats, Tier 2 for emerging challengers, Tier 3 for monitoring) paired with Perplexity-powered research workflows that surface real customer sentiment — not just feature comparisons. Fill competitor profiles, log research findings with verbatim customer quotes, and publish battlecards your sales team can actually use. Built for product marketers and GTM leads who need a system, not a spreadsheet.