B2B User Segmentation Analysis

Most B2B segmentation models live in a spreadsheet no one updates. This template turns your corporate customer data into a structured, decision-ready segmentation model — built to be shared with product, sales, and CS, not just the analyst who built it. The Segment Profiles sheet defines each segment by firmographic criteria, engagement score, churn rate, expansion rate, and growth potential. A composite value score surfaces which segments deserve the most attention. Built on Grubhub's B2B segmentation methodology. Use it to assign priority tiers (Protect, Grow, Watch, Harvest) and build a stakeholder-ready narrative.