Audience Research Framework

Most audience research ends up as a slide deck that influences no decisions. This template gives researchers and PMs a structured framework for capturing, tagging, and synthesizing audience insights across interviews, surveys, and behavioral data. Every research session produces a tagged row. Patterns surface across the Insights sheet. The Insight Clusters view shows you where five different people said the same thing in different words. Built for PMs, founders, and UX researchers who need research to land in product decisions, not just presentations.