Audience Expansion Roadmap

Most audience expansion decisions get made by adding a new persona to the ICP without a plan for how the product, messaging, and go-to-market motion will change to serve them. This template structures the audience expansion roadmap: identify the expansion segment, validate the problem fit, map the product gaps, sequence the go-to-market motions, and set the success metrics that will confirm the expansion is working. Built for growth leads, PMs, and heads of marketing at companies expanding from their initial market segment.