A/B Test Report

Most A/B test results live in someone's slide deck — undocumented, unsearchable, and impossible to audit six months later. This template changes that. Every experiment gets a structured record: hypothesis, variant definition, primary metric, significance threshold, segment analysis notes, and a final recommendation with stakeholder sign-off. The AB Test Tracker covers the full lifecycle from design through conclusion. The Experiment Board gives your team a pipeline view across all tests by status: Ideation, Running, Analyzing, Shipped, Killed, or Inconclusive. Tests landing between 90-94% significance get flagged for extension — not a winner call. Built for growth PMs, CRO specialists, and product analysts who run structured experiments and need a reporting format that leadership can trust.