Obvious for real estate agents

Real estate agents, we’ve got an agent for you.

With Obvious, you'll have an expert real estate AI agent working alongside you to win listings, market properties, and grow your business.

Join thousands of professionals using Obvious to do their best work every day

Real Estate Agent Workflow

From listing to close, in less time

Get ready for your clients to recommend you to everyone they know.

Create CMAs in minutes

You've got a listing appointment tomorrow. That means pulling comps from the MLS, analyzing market trends, and building a presentation deck.

Obvious identifies the best comps, calculates all adjustments, generates pricing recommendations, and creates the deck—before you finish your morning coffee.

Create CMAs in minutes

Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.

Take a look at the future of real estate

Memory shared across projects

Every action the agent takes is informed by your account history and preferences you share.

Intuitive chat & artifact interface

While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.

Works across your entire tech stack

Connect to 500+ tools in minutes. Your agent handles the integrations so you can focus on closing.

Your new agent’s got skills

As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.

Comparative Market AnalysisNegotiationDeadline TrackingContract ReviewNet Proceeds CalculationDatabase SegmentationTransaction ManagementLead QualificationOffer StrategyDays on Market TrackingComparative Market AnalysisNegotiationDeadline TrackingContract ReviewNet Proceeds CalculationDatabase SegmentationTransaction ManagementLead QualificationOffer StrategyDays on Market TrackingComparative Market AnalysisNegotiationDeadline TrackingContract ReviewNet Proceeds CalculationDatabase SegmentationTransaction ManagementLead QualificationOffer StrategyDays on Market Tracking
Listing PresentationsMarket Update CreationClient AppreciationMLS DescriptionsCompetitive IntelligenceAgent Bio WritingShowing CoordinationReferral RequestsPersonal BrandingPrice Per Square Foot AnalysisListing PresentationsMarket Update CreationClient AppreciationMLS DescriptionsCompetitive IntelligenceAgent Bio WritingShowing CoordinationReferral RequestsPersonal BrandingPrice Per Square Foot AnalysisListing PresentationsMarket Update CreationClient AppreciationMLS DescriptionsCompetitive IntelligenceAgent Bio WritingShowing CoordinationReferral RequestsPersonal BrandingPrice Per Square Foot Analysis
Pricing StrategyAppraisal ReviewVirtual ToursPerformance AnalyticsProperty Search CriteriaComparable Sales AnalysisReview Request TemplatesBusiness Goal SettingAdjustment CalculationsPhotography CoordinationPricing StrategyAppraisal ReviewVirtual ToursPerformance AnalyticsProperty Search CriteriaComparable Sales AnalysisReview Request TemplatesBusiness Goal SettingAdjustment CalculationsPhotography CoordinationPricing StrategyAppraisal ReviewVirtual ToursPerformance AnalyticsProperty Search CriteriaComparable Sales AnalysisReview Request TemplatesBusiness Goal SettingAdjustment CalculationsPhotography Coordination
Marketing PlanningSocial Media StrategyLead Source TrackingAnniversary TouchpointsClosing CoordinationEmail CampaignsLender CommunicationContingency ManagementSocial Media ContentClient Intake FormsMarketing PlanningSocial Media StrategyLead Source TrackingAnniversary TouchpointsClosing CoordinationEmail CampaignsLender CommunicationContingency ManagementSocial Media ContentClient Intake FormsMarketing PlanningSocial Media StrategyLead Source TrackingAnniversary TouchpointsClosing CoordinationEmail CampaignsLender CommunicationContingency ManagementSocial Media ContentClient Intake Forms
Seller CommunicationFeature ComparisonGeographic FarmingBuyer ConsultationInspection CoordinationCommission ExplanationsOpen House PromotionTitle ReviewNeighborhood AnalysisAbsorption Rate CalculationSeller CommunicationFeature ComparisonGeographic FarmingBuyer ConsultationInspection CoordinationCommission ExplanationsOpen House PromotionTitle ReviewNeighborhood AnalysisAbsorption Rate CalculationSeller CommunicationFeature ComparisonGeographic FarmingBuyer ConsultationInspection CoordinationCommission ExplanationsOpen House PromotionTitle ReviewNeighborhood AnalysisAbsorption Rate Calculation

Features that help you close faster

Writer Pro

Writer Pro

The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.

Tasks

Tell Obvious your desired workflow and it’ll build it for you. Tasks you’re used to doing manually now run while you sleep.

Project Memory

The agent references your past conversations, uploaded files, and preferences as it works.

Research Mode

Research Mode

Get in-depth research without the all-nighter. Research Mode dives deep into any topic, with sources clearly cited.

“Well that just did my job for the next two months.”

Obvious alpha user

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Spreadsheets

Track listings, analyze market comps, compare pricing strategies, and monitor transaction timelines. Turn MLS data into insights without pivot tables or manual calculations.

Documents

Documents

Create listing presentations, seller communications, buyer consultation guides, and market reports. Every document is professional and ready to review and send.

Presentations

Presentations

Build CMA presentations, listing pitch decks, market overview slides, and buyer consultation materials. Impress sellers with data-backed recommendations and polished visuals.

Code

Code

Automate sphere nurture campaigns, transaction deadline reminders, and lead qualification workflows. Connect your CRM and marketing tools without hiring a developer.

Boards

Boards

Organize active listings, buyer pipelines, transaction stages, and follow-up tasks. Visualize your entire business from lead to close in one view.

Calendars

Calendars

Schedule showings, track open houses, monitor transaction deadlines, and plan client touchpoints. Never miss an inspection deadline or anniversary date.

Timelines

Timelines

Map transaction milestones from contract to close, visualize listing marketing campaigns, and track buyer search progress. See the critical path and catch delays before they happen.

All your tools in one central tab

You tell the agent what tools are in your tech stack; it takes care of the integrations.

Integration demo
Real Estate Shortcuts Component

Take a shortcut to your next closing

Shortcuts

Comparative Market Analysis

Real Estate

Property valuation report with comparable sales, pricing strategy, and positioning

Build a comprehensive comparative market analysis for a listing presentation. Use sheet_operations, write_document, validate_data. Create: Comparable Sales workbook (recently sold properties with address, sale price, square footage, bedrooms, bathrooms, lot size, condition, days on market); Adjustment Calculations sheet (square footage adjustments, bedroom/bathroom count, condition differences, upgrades, location factors with dollar values); Price Analysis (price per square foot by neighborhood, absorption rates, competitive listings); Pricing Strategy document (aggressive, moderate, conservative scenarios with expected days on market and rationale); Market Trends analysis (90-day sales velocity, inventory levels, buyer demand indicators); Presentation deck with property highlights, comp analysis, and pricing recommendation. Output: Complete CMA with data-backed pricing strategy and professional presentation materials.

Property Marketing Plan

Real Estate

Budget-appropriate marketing plan with strategies and channel recommendations

Create a budget-appropriate marketing plan for a new listing. Use write_document, sheet_operations, create_calendar_from_sheet. Create: Marketing Strategy document (target buyer profile, positioning, key selling points, competitive differentiation); Channel Plan (MLS optimization, social media strategy, email campaigns, open house schedule, print materials, paid advertising recommendations); Content Calendar (30-day schedule with MLS launch, social posts, email blasts, open house dates, follow-up touchpoints); Budget Allocation sheet (photography, staging, ads, events with cost estimates and expected ROI); Marketing Copy templates (MLS description, social post variations, email campaign content, open house invitations); Performance Tracker (views, inquiries, showings, offers by channel). Output: Complete marketing plan with timeline, budget, and ready-to-deploy content.

Client Tracking System

Real Estate

Complete pipeline across buying and selling stages, with follow-up workflows

Build a complete client tracking system across buying and selling stages. Use sheet_operations, create_kanban_from_sheet, validate_data, create_calendar_from_sheet. Create: Client Database workbook (contact information, property interests, budget, timeline, financing status, relationship type, lead source); Pipeline Kanban (lead → consultation → active client → under contract → closing → past client); Buyer Workflow board (property search → showings → offer → inspection → appraisal → closing); Seller Workflow board (listing consultation → listing agreement → active listing → pending → closed); Follow-up Calendar (consultation reminders, check-in dates, anniversary touchpoints, market update schedule); Transaction Timeline (key dates, contingencies, deadlines for active deals); Communication Log (emails, calls, meetings, preferences, notes). Output: Complete client pipeline with automated follow-up workflows and transaction tracking.
See all shortcuts

How does Obvious
stack up?

Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.

Obvious vs. ChatGPT

ChatGPT offers Projects and Canvas for organizing chats and editing content. Obvious creates interconnected work deliverables—workbooks with SQL, documents with charts, presentations, views—plus a dev sandbox for custom integrations.

  • ✓Native artifact types (workbooks, docs, slides, views) vs. conversation organization
  • ✓Direct data transformations with SQL, validation, and enrichments—no external tools
  • ✓Cross-artifact relationships where docs reference sheets and charts pull live data
  • ✓Custom integrations with any API via dev sandbox and secrets management, not just plugins

Obvious vs. Gemini

Gemini enhances Google Workspace with AI assistance and Workspace Flows. Obvious creates AI-first deliverables from scratch—workbooks with data ops, documents with visualizations, custom views—plus a dev sandbox for custom integrations.

  • ✓AI-first artifacts designed for generation vs. AI assistance in Workspace tools
  • ✓SQL queries, JavaScript transformations, and validation beyond Sheets formulas
  • ✓Custom integrations and code-based automation beyond Workspace Flows' no-code limits
  • ✓Project-centric artifact ecosystem with typed relationships vs. Drive folders

Obvious vs. Claude

Claude offers Projects and Artifacts with MCP integrations. Obvious powers a complete work environment with interconnected deliverables, advanced data ops, real-time collaboration, and a full dev sandbox for custom integrations.

  • ✓Interconnected project deliverables vs. standalone artifacts in conversations
  • ✓Native SQL querying, validation engines, and schema management without external execution
  • ✓Custom integrations with any API via full Linux sandbox and secrets management, beyond MCP connectors
  • ✓Real-time team collaboration with presence, commenting, and version control

Obvious vs. Perplexity

Perplexity excels at research with real-time search and cited answers. Obvious transforms research into structured deliverables—workbooks with SQL, presentations, data pipelines—plus automation for web scraping and API integrations.

  • ✓Research to structured deliverables (docs, workbooks, slides) vs. cited answers
  • ✓SQL querying, validation, and visualizations beyond file analysis
  • ✓Automated research workflows with API integrations and web scraping beyond manual search
  • ✓Multi-surface workspace connecting research to execution across artifact types

Peace of mind included

We can’t promise a totally worry-free workday, but you won’t need to stress about data security.

ISO 27001

ISO 27001

Certified

SOC 2 Type II

SOC 2 Type II

Certified

Data encrypted

Data encrypted

in transit & at rest

Role-based access

Role-based access

controls & MFA

GDPR & CCPA

GDPR & CCPA

Compliant

HIPAA

HIPAA

Ready

Learn more about security

Put Obvious to work on your pipeline

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