Make retention inevitable
With Obvious, you'll have an expert lifecycle marketing AI agent working alongside you to nurture your prospects and customers.
Join thousands of professionals using Obvious to do their best work every day
Your to-do list, done for you
Whatever tasks used to eat up the better part of your week, Obvious works through in minutes.
Map an end-to-end user journey
Between onboarding flows, win-back campaigns, and upsell sequences, you're managing dozens (if not hundreds) of touchpoints.
The agent connects to your marketing tech stack and can map the full journey for you. You won’t even have to open Miro.
Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.
See what a lifecycle team of one can accomplish
Memory shared across projects
Every action the agent takes is informed by your account history and preferences you share.
Intuitive chat & artifact interface
While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.
Works across your entire tech stack
Connect to 500+ tools in minutes. Your agent handles the integrations so you can focus on retention.
Your new agent’s got skills
As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.
Features that keep the funnel flowing
Writer Pro
The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.
Tasks
Tell Obvious your desired workflow and it’ll build it for you. Tasks you’re used to doing manually now run while you sleep.
Memory
As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.
Analyst Mode
How often do you get same-day support from your analyst team? Now you’ll have a trained analyst on demand.
“Well that just did my job for the next two months.”
Obvious alpha user
Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Track campaign performance across every touchpoint, segment customers by behavior, and spot churn signals before they become a problem.
Documents
Generate campaign briefs, messaging frameworks, and audience profiles. Build playbooks that capture your strategy and can be reused across teams. Document decisions without starting from a blank page.
Presentations
Build decks that communicate strategy, report results, and pitch new initiatives. Turn data into visual stories without fighting alignment or hunting for the right template.
Code
Build tracking implementations, create interactive dashboards for live campaign monitoring, and design targeted landing pages. Get production-ready code without waiting on dev resources.
Boards
Organize any workflow—campaign launches, content pipelines, testing roadmaps, or cross-functional projects. Track status, assign ownership, and see what's moving without manually updating cards.
Calendars
Map campaign schedules, coordinate launches across channels, and visualize your entire marketing calendar. Spot conflicts and dependencies before they derail execution.
Timelines
Visualize multi-touch sequences, map campaign dependencies, and plan phased rollouts. See how everything connects and when each piece needs to happen.
Cancel that Marketing Ops ticket
You tell the agent what tools are in your tech stack; it takes care of the integrations. Connect to 500+ tools without pulling in Ops or detouring to Zapier.
Take a shortcut for your lifecycle journey
Nurture Sequence
MarketingBuild a nurture series to drive free trial users to purchase
Calculate Customer LTV
MarketingCalculate customer lifetime value by acquisition source
Retention Analysis
MarketingAnalyze retention by cohort and channel
How does Obvious
stack up?
Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.
Obvious vs. ChatGPT
ChatGPT offers Projects and Canvas for organizing chats and editing content. Obvious creates interconnected work deliverables—workbooks with SQL, documents with charts, presentations, views—plus a dev sandbox for custom integrations.
- ✓Native artifact types (workbooks, docs, slides, views) vs. conversation organization
- ✓Direct data transformations with SQL, validation, and enrichments—no external tools
- ✓Cross-artifact relationships where docs reference sheets and charts pull live data
- ✓Custom integrations with any API via dev sandbox and secrets management, not just plugins
Obvious vs. Gemini
Gemini enhances Google Workspace with AI assistance and Workspace Flows. Obvious creates AI-first deliverables from scratch—workbooks with data ops, documents with visualizations, custom views—plus a dev sandbox for custom integrations.
- ✓AI-first artifacts designed for generation vs. AI assistance in Workspace tools
- ✓SQL queries, JavaScript transformations, and validation beyond Sheets formulas
- ✓Custom integrations and code-based automation beyond Workspace Flows' no-code limits
- ✓Project-centric artifact ecosystem with typed relationships vs. Drive folders
Obvious vs. Claude
Claude offers Projects and Artifacts with MCP integrations. Obvious powers a complete work environment with interconnected deliverables, advanced data ops, real-time collaboration, and a full dev sandbox for custom integrations.
- ✓Interconnected project deliverables vs. standalone artifacts in conversations
- ✓Native SQL querying, validation engines, and schema management without external execution
- ✓Custom integrations with any API via full Linux sandbox and secrets management, beyond MCP connectors
- ✓Real-time team collaboration with presence, commenting, and version control
Obvious vs. Perplexity
Perplexity excels at research with real-time search and cited answers. Obvious transforms research into structured deliverables—workbooks with SQL, presentations, data pipelines—plus automation for web scraping and API integrations.
- ✓Research to structured deliverables (docs, workbooks, slides) vs. cited answers
- ✓SQL querying, validation, and visualizations beyond file analysis
- ✓Automated research workflows with API integrations and web scraping beyond manual search
- ✓Multi-surface workspace connecting research to execution across artifact types
Peace of mind included
We can’t promise a totally worry-free workday, but you won’t need to stress about data security.
ISO 27001
Certified
SOC 2 Type II
Certified
Data encrypted
in transit & at rest
Role-based access
controls & MFA
GDPR & CCPA
Compliant
HIPAA
Ready