Obvious for founders

Your co-founder who pulls late nights, but doesn’t take equity

The Obvious AI agent works just as hard as you do on building your business. It’s more than a chat advisor—it produces real work that makes a real impact.

Join thousands of professionals using Obvious to do their best work every day

Founders Workflow

Work like you’ve already got a team of 20

Obvious is here to collaborate on anything you need done in your business.

Find product-market fit faster

You're doing 10-20 customer interviews per month, but synthesis takes a full weekend and patterns get missed.

With the Obvious call agent taking notes on your calls, you get clear direction on which problems to solve first, extracted from every conversation you've had.

Find product-market fit faster

Collaborate alongside an AI agent to do your best work every day. Have your agent work through your task list from one central tab.

See what a co-founder that never sleeps looks like

Memory shared across projects

Every action the agent takes is informed by your account history and preferences you share.

Intuitive chat & artifact interface

While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.

Works across your entire tech stack

Connect to 500+ tools in minutes. Your agent handles the integrations so you can focus on building.

Your new agent’s got skills

As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.

Fundraising StrategyValue Proposition DesignDue Diligence PreparationCulture DevelopmentEquity StrategyCash Flow ManagementSales StrategyPrivacy PoliciesOrg Chart PlanningCold Outreach SequencingFundraising StrategyValue Proposition DesignDue Diligence PreparationCulture DevelopmentEquity StrategyCash Flow ManagementSales StrategyPrivacy PoliciesOrg Chart PlanningCold Outreach SequencingFundraising StrategyValue Proposition DesignDue Diligence PreparationCulture DevelopmentEquity StrategyCash Flow ManagementSales StrategyPrivacy PoliciesOrg Chart PlanningCold Outreach Sequencing
Pitch Deck CreationBusiness Model DevelopmentCap Table ManagementTeam BuildingProduct StrategyRunway ExtensionMarketing StrategyLaunch StrategyContract WritingSales PlaybooksPitch Deck CreationBusiness Model DevelopmentCap Table ManagementTeam BuildingProduct StrategyRunway ExtensionMarketing StrategyLaunch StrategyContract WritingSales PlaybooksPitch Deck CreationBusiness Model DevelopmentCap Table ManagementTeam BuildingProduct StrategyRunway ExtensionMarketing StrategyLaunch StrategyContract WritingSales Playbooks
Investor TargetingMarket SizingTerm Sheet NegotiationLeadership DevelopmentRoadmap PrioritizationBurn Rate OptimizationBrand DevelopmentUser Story MappingFeature Spec WritingVendor NegotiationInvestor TargetingMarket SizingTerm Sheet NegotiationLeadership DevelopmentRoadmap PrioritizationBurn Rate OptimizationBrand DevelopmentUser Story MappingFeature Spec WritingVendor NegotiationInvestor TargetingMarket SizingTerm Sheet NegotiationLeadership DevelopmentRoadmap PrioritizationBurn Rate OptimizationBrand DevelopmentUser Story MappingFeature Spec WritingVendor Negotiation
Investor RelationsTAM/SAM/SOM AnalysisBoard ManagementPerformance ManagementResource AllocationCustomer Acquisition StrategyPR StrategyIP ProtectionLegal Entity SetupSourcing StrategyInvestor RelationsTAM/SAM/SOM AnalysisBoard ManagementPerformance ManagementResource AllocationCustomer Acquisition StrategyPR StrategyIP ProtectionLegal Entity SetupSourcing StrategyInvestor RelationsTAM/SAM/SOM AnalysisBoard ManagementPerformance ManagementResource AllocationCustomer Acquisition StrategyPR StrategyIP ProtectionLegal Entity SetupSourcing Strategy
Financial ProjectionsCompetitive Landscape MappingStrategic PlanningCompensation PhilosophyBudget PlanningPartnership DevelopmentWin/Loss AnalysisFeedback LoopsProduct Analytics SetupCommunity BuildingFinancial ProjectionsCompetitive Landscape MappingStrategic PlanningCompensation PhilosophyBudget PlanningPartnership DevelopmentWin/Loss AnalysisFeedback LoopsProduct Analytics SetupCommunity BuildingFinancial ProjectionsCompetitive Landscape MappingStrategic PlanningCompensation PhilosophyBudget PlanningPartnership DevelopmentWin/Loss AnalysisFeedback LoopsProduct Analytics SetupCommunity Building

Features that help you build without burning out

Writer Pro

Writer Pro

The world is full of AI slop. Obvious is the first AI agent that can write like you would, if you had infinite time.

Tasks

Tell Obvious your desired workflow and it’ll build it for you. Tasks you’re used to doing manually now run while you sleep.

Memory

The agent references your past conversations, uploaded files, and preferences as it works.

Analyst Mode

Analyst Mode

Not ready to hire your first analyst? With Analyst Mode, you’ll have advanced analysis available on demand.

"Well that just did my job for the next two months."

Obvious alpha user

Built to do real work

Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.

Spreadsheets

Spreadsheets

Track your sales pipeline across every conversation, organize customer feedback by theme, and score features by customer demand. All without creating a pivot table.

Documents

Documents

From product strategy to investor updates to hiring playbooks—the agent writes, formats, and keeps your documentation current as your business evolves.

Presentations

Presentations

Pitch decks, board updates, team presentations—built from your latest metrics and customer insights, automatically updated when your data changes.

Code

Code

Founders often need custom scripts, API integrations, or data pipelines but lack engineering bandwidth. Obvious helps you automate repetitive tasks, connect your tools, and build essential infrastructure without writing a single line of code yourself.

Boards

Boards

Manage your projects, track your deal flow, and streamline hiring workflows with visual Kanban-style boards. Keep your team aligned and tasks moving forward without needing to switch to a separate project management tool.

Calendars

Calendars

Coordinate complex schedules, track critical deadlines, and prepare for key meetings with integrated calendar functionality. Easily schedule investor pitches, customer interviews, and team syncs, ensuring nothing falls through the cracks.

Timelines

Timelines

Visualize your product roadmap, track fundraising milestones, and plan hiring timelines with Gantt-style views. Strategic planning becomes clear and actionable, allowing you to see dependencies and progress at a glance.

Run your business from a single tab

You tell the agent what tools are in your tech stack; it takes care of the integrations. Connect to 500+ tools without hiring an Ops team.

Integration demo
Founders Shortcuts Component

Take a shortcut to business growth

Shortcuts

OKR Planning & Tracking

Founders

Set goals with objectives, key results, and progress tracking

Build a comprehensive OKR system. Use sheet_operations, write_document, create_kanban_from_sheet, validate_data. Create: OKR Framework workbook (company objectives, key results with targets, team-level OKRs, individual OKRs); Progress Tracker with weekly check-ins and confidence levels; Initiative Kanban linking projects to OKRs (planned → in progress → at risk → completed); Metrics Dashboard with automated data pulls; Retrospective template for quarterly reviews; Alignment Matrix showing how team OKRs ladder up to company goals. Output: Complete OKR system with framework, progress tracking, and alignment matrix

Board Meeting Package

Founders

Prepares board materials with business update, financials, and metrics

Build a complete board meeting preparation. Use write_document, create_slide_deck, sheet_operations, run_sql_with_duck_db. Create: Board Deck (business update, metrics dashboard, key wins, challenges, asks); Financial Report with P&L, cash runway, burn rate from QuickBooks/Xero; Metrics Workbook (growth metrics, unit economics, cohort analysis); Pre-Read Document with context and discussion topics; Action Items tracker from previous meeting; Board Resolution drafts if needed. Output: Complete board package with deck, financial report, metrics workbook, and pre-read document

Product Roadmap

Founders

Builds product roadmap with prioritization, timeline, and stakeholder communication

Build a comprehensive product roadmap. Use sheet_operations, write_document, create_timeline_from_sheet, create_kanban_from_sheet. Create: Roadmap workbook (features, themes, quarters, customer impact, effort estimates); Prioritization Matrix with RICE scoring; Feature Kanban (backlog → next → in progress → shipped); Customer Feedback tracker from Canny/UserVoice; Competitive Feature matrix; Roadmap Timeline visualization; Stakeholder Communication document explaining strategy and trade-offs. Output: Complete product roadmap with features, prioritization, timeline, and stakeholder communication

How does Obvious
stack up?

Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.

Obvious vs. ChatGPT

ChatGPT offers Projects and Canvas for organizing chats and editing content. Obvious creates interconnected work deliverables—workbooks with SQL, documents with charts, presentations, views—plus a dev sandbox for custom integrations.

  • Native artifact types (workbooks, docs, slides, views) vs. conversation organization
  • Direct data transformations with SQL, validation, and enrichments—no external tools
  • Cross-artifact relationships where docs reference sheets and charts pull live data
  • Custom integrations with any API via dev sandbox and secrets management, not just plugins

Obvious vs. Gemini

Gemini enhances Google Workspace with AI assistance and Workspace Flows. Obvious creates AI-first deliverables from scratch—workbooks with data ops, documents with visualizations, custom views—plus a dev sandbox for custom integrations.

  • AI-first artifacts designed for generation vs. AI assistance in Workspace tools
  • SQL queries, JavaScript transformations, and validation beyond Sheets formulas
  • Custom integrations and code-based automation beyond Workspace Flows' no-code limits
  • Project-centric artifact ecosystem with typed relationships vs. Drive folders

Obvious vs. Claude

Claude offers Projects and Artifacts with MCP integrations. Obvious powers a complete work environment with interconnected deliverables, advanced data ops, real-time collaboration, and a full dev sandbox for custom integrations.

  • Interconnected project deliverables vs. standalone artifacts in conversations
  • Native SQL querying, validation engines, and schema management without external execution
  • Custom integrations with any API via full Linux sandbox and secrets management, beyond MCP connectors
  • Real-time team collaboration with presence, commenting, and version control

Obvious vs. Perplexity

Perplexity excels at research with real-time search and cited answers. Obvious transforms research into structured deliverables—workbooks with SQL, presentations, data pipelines—plus automation for web scraping and API integrations.

  • Research to structured deliverables (docs, workbooks, slides) vs. cited answers
  • SQL querying, validation, and visualizations beyond file analysis
  • Automated research workflows with API integrations and web scraping beyond manual search
  • Multi-surface workspace connecting research to execution across artifact types

Peace of mind included

We can’t promise a totally worry-free workday, but you won’t need to stress about data security.

ISO 27001

ISO 27001

Certified

SOC 2 Type II

SOC 2 Type II

Certified

Data encrypted

Data encrypted

in transit & at rest

Role-based access

Role-based access

controls & MFA

GDPR & CCPA

GDPR & CCPA

Compliant

HIPAA

HIPAA

Ready

Put Obvious to work on your business

Sign up and start doing your best work, every day.