We believe data should migrate itself
Messy data can drag migrations out for weeks, if not months. The Obvious AI agent takes data in any format and prepares it for import in minutes.
Join thousands of professionals using Obviousto do their best work every day
Migrations measured in minutes, not months
The Obvious agent removes friction from every step of the migration process. Your migrations could be done before the first status checkin.
Map even the messiest data
Field names follow mysterious conventions. Values are split across several fields when you need them combined.
The agent automatically matches incoming fields to your target schema, splitting or combining data as needed. It learns from each import and gets smarter over time.
Onboard an AI agent to migrate your data for you. Keep a human in the loop, but not on the hook.
See how data migration becomes data automation
Memory shared across projects
Every action the agent takes is informed by your account history and preferences you share.
Intuitive chat & artifact interface
While the capabilities Obvious brings to the table are new, the user experience is familiar and simple.
Works across your entire tech stack
Connect to 500+ tools in minutes. Your agent handles the integrations so you can focus on delivery.
Your new agent’s got skills
As the agent learns about you and your workflows, it creates custom skills it can apply to future projects.
Features that keep your migrations moving
Templates
Create project templates with your schema, validation rules, and business context so you’re never starting from scratch.
Version History
Move quickly with confidence. Changes you and your team make are tracked and reversible.
Memory
The agent references your past conversations, uploaded files, and preferences as it works.
Data Migration Mode
Switch the agent to a mode specifically designed to migrate data accurately and efficiently.
“Well that just did my job for the next two months.”
Obvious alpha user
Built to do real work
Obvious doesn’t just advise you in a chat thread. It creates whatever artifacts you need to get a job done.
Spreadsheets
Map source fields to target schemas, validate data quality, profile incoming records, and track transformation progress. Clean messy data and spot issues before they hit production.
Documents
Document migration requirements, map data dictionaries, define transformation logic, and create validation rules. Capture decisions and share context with version control.
Presentations
Build migration proposals, report on data quality findings, and communicate project status to stakeholders. Turn profiling results into executive-ready decks without manual chart building.
Code
Build custom transformation logic for edge cases, create interactive dashboards for real-time migration monitoring, write validation scripts for business-specific rules, and generate post-migration data quality reports.
Boards
Organize migration tasks across discovery, mapping, validation, and deployment phases. Track blockers, assign data cleanup work, and see what's ready to move without spreadsheet project management.
Calendars
Schedule migration phases, coordinate data freezes, and map cutover windows across systems. Visualize dependencies and avoid conflicts that derail go-live dates.
Timelines
Plan multi-phase migrations, visualize data flow from source to target, and map dependencies between systems. See the full migration path and when each step needs to happen.
One agent across all your tools
You tell the agent what tools are in your tech stack; it builds the integrations it needs to work with and migrate your data.
Take a shortcut to clean data
Dedupe Records
Data MigrationIdentifies and removes duplicate records based on matching criteria
Designs validation rules to check formats, ranges, and business logic
Data MigrationData Validity Check
JSON Payload
Data MigrationTransforms sheet data into JSON objects for API consumption
How does Obvious
stack up?
Obvious is the only AI-first workspace where an agent collaborates with you to create real, ready-to-send work product.
Obvious vs. ChatGPT
ChatGPT offers Projects and Canvas for organizing chats and editing content. Obvious creates interconnected work deliverables—workbooks with SQL, documents with charts, presentations, views—plus a dev sandbox for custom integrations.
- ✓Native artifact types (workbooks, docs, slides, views) vs. conversation organization
- ✓Direct data transformations with SQL, validation, and enrichments—no external tools
- ✓Cross-artifact relationships where docs reference sheets and charts pull live data
- ✓Custom integrations with any API via dev sandbox and secrets management, not just plugins
Obvious vs. Gemini
Gemini enhances Google Workspace with AI assistance and Workspace Flows. Obvious creates AI-first deliverables from scratch—workbooks with data ops, documents with visualizations, custom views—plus a dev sandbox for custom integrations.
- ✓AI-first artifacts designed for generation vs. AI assistance in Workspace tools
- ✓SQL queries, JavaScript transformations, and validation beyond Sheets formulas
- ✓Custom integrations and code-based automation beyond Workspace Flows' no-code limits
- ✓Project-centric artifact ecosystem with typed relationships vs. Drive folders
Obvious vs. Claude
Claude offers Projects and Artifacts with MCP integrations. Obvious powers a complete work environment with interconnected deliverables, advanced data ops, real-time collaboration, and a full dev sandbox for custom integrations.
- ✓Interconnected project deliverables vs. standalone artifacts in conversations
- ✓Native SQL querying, validation engines, and schema management without external execution
- ✓Custom integrations with any API via full Linux sandbox and secrets management, beyond MCP connectors
- ✓Real-time team collaboration with presence, commenting, and version control
Obvious vs. Perplexity
Perplexity excels at research with real-time search and cited answers. Obvious transforms research into structured deliverables—workbooks with SQL, presentations, data pipelines—plus automation for web scraping and API integrations.
- ✓Research to structured deliverables (docs, workbooks, slides) vs. cited answers
- ✓SQL querying, validation, and visualizations beyond file analysis
- ✓Automated research workflows with API integrations and web scraping beyond manual search
- ✓Multi-surface workspace connecting research to execution across artifact types
Peace of mind included
We can’t promise a totally worry-free workday, but you won’t need to stress about data security.
ISO 27001
Certified
SOC 2 Type II
Certified
Data encrypted
in transit & at rest
Role-based access
controls & MFA
GDPR & CCPA
Compliant
HIPAA
Ready
Put Obvious to work on your data migrations
Sign up and start doing your best work, every day.