Internal Growth Dashboard

Most growth teams have metrics. They don't have a system. Metrics live in four separate dashboards — one for acquisition, one for engagement, one for monetization, one for CS. When MAU drops 8%, it takes three weeks to diagnose that activation was the root cause, not acquisition. The framework that ends that cycle: organizing every metric around the user lifecycle. This template is the architecture for your internal growth dashboard. The Metric Registry holds your full set of metrics — each assigned to a lifecycle stage (Acquisition through Monetization), tagged with a data source, update cadence, and audience. The is_directly_controllable field forces the conversation teams skip: if your team can't move this metric in the next sprint, it's a lagging indicator, not a leading one. The Dashboard Sections sheet defines the sections of your dashboard, each with a one-sentence goal, a review owner, and a display order. The Metric Health Log captures weekly entries with a commentary field — the institutional memory layer. Built for Heads of Growth, Growth PMs, and analytics leads at consumer B2C companies (500K–50M MAU) building or rebuilding their unified internal growth dashboard. Reference architecture: John Egan's internal dashboard at Pinterest (450M MAU).