GTM Launch Plan: From Beta to GA

Most product launches fail at the handoff — between competitive intelligence and actual execution, between beta learning and GA messaging, between who owns what and when. This template structures the whole GTM in one place. Built from a VP of Product Marketing's real playbook for launching an enterprise video interactivity feature — including a 3-month closed beta, cross-functional enablement for Sales, Solutions, and Support, and a phased GA rollout. The core insight: the beta is where you test your messaging, not just your product. Inside: a GTM Launch Tracker with 26 sample tasks across 7 workstreams and 5 launch phases, an Audience & Segmentation sheet with buying motion mapping, a phase-based kanban board, a deadline calendar, and a 7-step guided task from market research to 90-day retrospective. For VP of Product Marketing and Director of Product Marketing at B2B SaaS companies, Series C to public, running enterprise product launches with cross-functional GTM teams.