Obvious x Ordinal Fireside Happy Hour

About this event

A fireside chat with the people running the best leader-led content engines. Jeffrey Zhao (co-founder, Ordinal) and an Ordinal customer join Jon (Obvious) to unpack what it takes to build a content engine that actually drives growth — from standing up an exec advocacy program to sizing launches and connecting content back to pipeline.

What to expect

• →Standing up an exec advocacy program from zero, and what it takes to keep it alive past month two
• →Going from one visible founder to a whole team posting in their own voices instead of the company page's
• →Sizing launches — what earns a full campaign, what earns a single post, and how you call it in advance
• →Where AI actually accelerates the workflow and where it just generates more polished noise
• →How teams connect content back to growth without pretending every impression is a lead

Speakers and hosts